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Archive for 2013

Latest Commercial Printing Demographics Show 1,200 Fewer Establishments

Wednesday, May 15th, 2013

The Commerce Department recently released the latest edition of County Business Patterns data about the number of US business establishments in 2011. Those data indicated that commercial printing establishments declined -4.1% compared to 2010. The biggest percentage declines were in establishments with 500 to 999 employees (between about $90 million ...

Q1 2013 US Commercial Printing Shipments Nearly Flat with 2012; March Shipments Down

Friday, May 3rd, 2013

US commercial printing shipments for the first quarter were down -$42 million compared to 2012 (-0.22%), at $19.3 billion. Q1 shipments may have been distorted by a strong January, likely caused by delayed buying by small businesses as they delayed purchases in tax planning efforts in December 2012. March 2013 shipments ...

The Mixed Economics Bag Gets a Mild Shake

Friday, May 3rd, 2013

This month's recovery indicators had just a minor stumble, as the ISM Non-manufacturing new orders tripped over a pebble; otherwise, all of the indicators are higher than last month. (click chart to enlarge) The new orders index is still above its level at the start of the recession and indicates moderate ...

Terry Nagi, Consultant, and Former PIA Executive, Passes Away

Monday, April 29th, 2013

Neil Richards, retired market research executive (and legend) of Kodak, spread the word about the end of Terry Nagi's battle with brain cancer the other day after getting the news by phone from Terry's wife, Barbara. I've known Neil for more than thirty years, and it was Neil who introduced ...

GDP Report Shows Struggling Economy; Should You Use GDP as a Benchmark?

Monday, April 29th, 2013

Last Friday's GDP report for Q1-2013 came in lower than expectations at +2.5%. That is an annual growth rate compared to Q4-2012. That looked like a pickup in activity compared to Q4-2012 which was +0.4%. Because of the changes in tax rates, there were distortions in the Q4 data as ...

Apple’s Horrible Financial Report: Profits Only 21.9% of Sales, iPads Disappoint at +65%

Thursday, April 25th, 2013

Stock analysts are a funny breed. To listen to them, Apple had a terrible quarterly report. Profit as a percentage of sales was only 21.9%, iPhone sales increased a paltry +5.7% and iPad sales were up a disappointing +65%. At least, this is the way they look at it. In ...

Are You as Weary of “We Print the Marketing Materials of Others, but are not Marketers Ourselves” as Much as I Am?

Wednesday, April 17th, 2013

Everyone's heard it. Everyone thinks it's true. Everyone thinks it's a paradox. Everyone thinks it's insightful. It's not. It's almost like the inventor of ibuprofen or aspirin or acetaminophen saying “it's a paradox that we can make products to stop a headache, but we get headaches ourselves.” Or perhaps a dry ...

Is the Economic Situation Starting to Crack Again?

Wednesday, April 10th, 2013

Last week's unemployment report was like one of those snacks that looks great when it's on the shelf in the store, but when you open the package at home, it's quite different. The picture on the package looked tasty and appetizing, the stuff on the inside was stale and tasteless. ...

February US Commercial Printing Shipments Disappoint, but January Shipments Revised Higher

Wednesday, April 3rd, 2013

The US Department of Commerce reported that shipments of commercial printers for February 2013 were $5.994 billion, down -$169 million compared to 2012. This was the first time that shipments were below $6 billion since January 1992. On an inflation-adjusted basis, those 1992 shipments would be $9.9 billion today. January 2013 ...

Stop Hiring Yourself if You Want to Change Sales Strategy

Wednesday, March 27th, 2013

At the end of last year, I offered two columns about how business development and sales are very different (here and here). The topic has been getting some interest of late as companies have been making the shift from traditional print offerings to include programs under the marketing services umbrella. ...