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SFI Launches Consumer Microsite

By on May 15th, 2013 - 1 Comment

To help consumers learn more about sustainable forestry, and ideally make better decisions when purchasing items derived from forestry products, the Sustainable Forestry Initiative (SFI) has launched a new microsite designed to explain the raison d’être of sustainable forestry, SFI governance and basic principles, and the meaning of the SFI logo on various products, as…

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4Over’s Sandy-Damaged Plant Now Fully Operational

By on May 7th, 2013 - Comment

When Superstorm Sandy battered the East Coast last October, assaulting the Northeast on October 29, many lives and businesses were disrupted. Among them was commercial printer 4Over, Inc., whose Moonachie, N.J. plant was devastated by Sandy, with the shop floor submerged under nearly four feet of water. For five months after Sandy, while Moonachie ran…

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What Is Sustainability?

By on May 3rd, 2013 - 2 Comments

A question posed and posted by GreenBiz’s Joel Makower a little over a month ago asks, “What is sustainability anyway?” Admittedly, it’s a question we have asked on the Going Green blog at various times over my three-year tenure and whilst it is easy to come up with abstract theories, and perhaps loosely defined mission…

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National Geographic Explores Their World

By on March 26th, 2013 - 4 Comments

Over at Dead Tree Edition, our friend Mr. Tree (if that is his name) turns the microphone over to Frank Locantore, Project Director of the Green America Better Paper Project, to discuss the highlights of a new study (pdf) commissioned by the National Geographic Society and conducted by Environ that attempts to gauge the environmental…

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Gulp!

By on March 20th, 2013 - Comments Off

Whilst it could be argued that New York Mayor Bloomberg’s attempt to ban large sugary drinks is a bit of an overreach which probably won’t make much of a difference for anyone jonesing for a sugar fix (people can’t just buy two or more smaller drinks?), and personally I’d push for a cigarette ban over…

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One Source of Deforestation: Chopsticks

By on March 19th, 2013 - 1 Comment

Here’s a good question for your next cocktail party: how many chopsticks can you get one tree? Turns out, the answer is 4,000, but as this article in the Washington Post last week pointed out, that’s not enough to keep up with the demand for disposable chopsticks, which consumes up to 20 million trees a…

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Going Green Two Sides Fast Fact #43

By on March 18th, 2013 - 1 Comment

WhatTheyThink’s Going Green has joined forces with Two Sides to help address the “perceptions” that paper destroys forests, that electronic media are “greener” than print and paper, and that recycling is the solution to all environmental ills. “Whose woods these are I think I know…” Well, maybe not. According to a 2008 report (via a…

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Into the March of Madness

By on March 15th, 2013 - Comments Off

Call it madness if you like, but for those who are not so much into the impending NCAA championships (aka March Madness)—and I suspect that will include any Syracuse fan—Mother Nature Network jumps the shark, as it were, and offers some nature/environment-themed tournaments. Such as the Cornell Lab of Ornithology’s third annual “Migratory madness” bird…

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Cuckoo for Cocoa Mail

By on March 13th, 2013 - Comments Off

Here’s a novel idea to promote the use of physical mail: chocolate stamps. Via Two Sides UK: On 6 February, the Belgium postal service bpost announced a series of five innovative postage stamps carrying both the smell and taste of chocolate. A limited edition of stamp sheets will be issued on25 March to honour the…

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I Am Curious Yellow Pages

By on March 12th, 2013 - Comments Off

I am a big fan of Boise Paper’s weekly (on Fridays) Tweet Roundup which helps separate the wheat from the chaff in the cacophony of the Twitterverse (wow, that’s a fatal collision of metaphors isn’t it?). One interesting link shows a use for all those unused phone books: art. Of course, if by chance you…

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