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Tuesday, December 23rd, 2008
Contributed by Anne Stewart (Editor's Note: This week's guest post continues our list offering. Enjoy! GNK) Eco-friendly, sustainable, or "green" printing didn't come into existence over the last year, but in many ways, it did come into its own. Here are just a few things that took place in 2008, which made ...Monday, December 22nd, 2008
Looks like this week is a week for lists, here as elsewhere! In response to our offering, 56 Ways to Go Green in 2009, I received a copy of The Environmental Approach to Direct Mail and Your Customers which offers 63 ways to "manage environment-friendly mailing programs." According to RR Donnelley: These ...Thursday, December 18th, 2008
Our holiday gift to you is a handy-dandy list of 56 - count 'em - Ways to Go Green in 2009. Some are pretty simple and, we'll admit, some are pretty far out on the edge. The good news is: There's no reason not to begin to implement your sustainability strategy, ...Wednesday, December 17th, 2008
Graphic designers can go green and win green with a new design competition. The marketing wizards at the Forest Stewardship Council (FSC) have launched a design competition that seeking is "a call-to-action campaign that asks targeted consumers to purchase FSC products as a means of protecting forests around the world." The competition ...Tuesday, December 16th, 2008
We know that papermaking, ink making, printing, logistics and other activities required to publish and distribute print media are energy intensive and have a large carbon footprint. Taking a look at C02 emissions during the lifecycle of a printed magazine, "Green Guru" Don Carli, Senior Research Fellow at Institute for Sustainable ...Monday, December 15th, 2008
With Xerox EA technology, the question is: What's old and what's new? Since 2001 Xerox has manufactured dry toner by using a novel process called "Emulsion Aggregation" (EA). EA yields smaller, more consistent particles and requires less energy than traditional toner manufacturing methods that incorporates pulverization of toner composite chunks. Hadi Mahabadi, ...Friday, December 12th, 2008
Contributed by Carolyn Hansen I traveled last week to the Good and Green Conference and came away with a few new (to me) insights. In no particular order: The conference is specifically about marketing -- so you won't hear from the radical wing of the green party there. In fact, one of ...Thursday, December 11th, 2008
PaperSpecs - a website about all things paper - has made available a short report on the Permanence of Toner on Paper, from a team at RIT, that goes into detail about the wide variety of "stressors" that can affect adherence of text and images to paper. Why is this a ...Wednesday, December 10th, 2008
December's issue of Ink World highlights the development of environmentally friendly technologies as a way that ink manufacturers can offset higher raw materials costs and deal with the economic downturn. Highlights of the article, Waxes, Solvents and Additives by David Savastano, bring several issues to the forefront: Rising raw material and energy ...Tuesday, December 9th, 2008
There have been a number of attempts at delivering the content and communication found at traditional trade events online. Webinars, Web casts, and video conferencing are pretty good substitutes for small seminars and symposiums; not perfect, but not bad. On the other hand, it's difficult to deliver a full-blown trade expo ...
