3M Goes Green
By Gail Nickel-Kailing on August 19th, 2008
John Simonetta, owner of Proforma Green, a Proforma print distributorship, posted comments about 3M’s move to go green on Ecopreneurist. Proforma, the Print Services & Distribution Association’s (PSDA) Largest Print Distributor in North America for two years running, is a print distributorship with more than 600 member offices in the US and Canada.
In 2007, 3M started providing eco-friendly versions of all their basic products called Post-it® Recycled Notes. John’s concern: Is this green washing or real concern?
I suspect neither and both. Really I think it has to do with their bottom line and the growing chorus of folks that want green alternatives in the office. So the more we support items like a green Post-it the more will be sold and the more the idea will work itself into the fabric of 3M.
Also right now they only offer 30% postconsumer content. Come on 3M you can do better than that. Many of our other vendors selling a similar product do.
Read the entire blog post here>>
