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Archive for September, 2008
Tuesday, September 30th, 2008
Serendipity on the Web is wonderful! Falling over a group called Three Trees Don't Make A Forest was a lucky occurrence; they have a great message - and a bunch of useful tools - for those of us in the Graphic Arts Industry.
Three Trees Don't Make A Forest is a ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Useful Tools and Resources | No Comments »
Monday, September 29th, 2008
As more and more print buyers begin to look for environmentally friendly paper and substrates, tree-free papers are becoming a more realistic alternative.
In July, Margie Dana's article "Blood From a Stone? Never! But You Can Get Paper" appeared on WhatTheyThink and introduced us to paper made of rock. Margie identified ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Useful Tools and Resources | 1 Comment »
Friday, September 26th, 2008
Like many other equipment manufacturers, RISO is offering environmentally-friendly equipment; they produce and market high speed color inkjet printers and duplicators. For example, RISO's digital duplicators recently earned ENERGY STAR status for low energy use.
RISO leaves the rest of the pack behind with a partnership with the Arbor Day Foundation ...
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Thursday, September 25th, 2008
Sabine Lenz, PaperSpecs, highlighted a great piece by Michelle Gabrielle Centamore, published in March/April 2008 edition of Paper & Packaging. Read "To FSC or SFI? That is the Question;" the comparisons and pros/cons of one certification over the other are really helpful! Here is a snippet from the article:
As companies ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Useful Tools and Resources | 4 Comments »
Wednesday, September 24th, 2008
Earlier this year, town officials in Castle Rock, Colorado - population 35,745, location 35 miles south of Denver - were charged with reducing paper consumption 10% within 6 months by the town council. Not only did they meet the goal, they exceeded it. In fact, they nearly doubled the reduction ...
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Monday, September 22nd, 2008
A reader sent me a note, basically saying "there's nothing new under the sun." He was distressed that we're so busy talking about being green that we forget it's good business.
Here's what he had to say:
For thousands of years, if an item was reused or recycled it was considered common ...
Posted in Corporate Sustainability Initiatives, Events, Green Printing Processes, Marketing Strategies, Miscellany, Organizations Worth Knowing | 4 Comments »
Friday, September 19th, 2008
HP - like many other global corporations - has established goals to reduce carbon emissions by billions of tons and recycle hundreds of millions of pounds of waste. Numbers like that are pretty hard to get your mind around. Take a company's environmental efforts down to a few people on ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies | 1 Comment »
Thursday, September 18th, 2008
If you have Wegmans Food Markets as your customer, get over to their marketing department and talk to them about all the ways you can help make their printed products - whether packaging, signage, or marketing materials - more environmentally friendly.
If Wegman's isn't your customer, no worries. There are hundreds ...
Posted in Green Printing Processes, Marketing Strategies | No Comments »
Wednesday, September 17th, 2008
Wal-Mart's Home Entertainment Design Challenge pushed electronics manufacturers to reduce the environmental impact of their products. HP delivered a winning solution that reduced packaging materials by 97%.
The selection of the winner was based on attractive design, environmental innovation, and less-wasteful, less-toxic packaging. And as an "unintended consequence," Wal-Mart uses 25% less ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies | 7 Comments »
Tuesday, September 16th, 2008
Last month, an email crossed my desktop announcing a new promotion by Mohawk Fine Papers and I had to see more. Shortly after I called the folks at Mohawk, a copy of Lost, a book designed by Abbot Miller, an award-winning designer, landed on my desk. In it he tells ...
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