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Friday, January 30th, 2009
(Sabine Lenz, PaperSpecs, will be a regular contributor to WhatTheyThink Going Green. Watch for her insights monthly.) Two Google searches equal one cup of tea... Well, in the carbon footprint arena that is. As the London Times reported earlier this month, a Harvard University physicist calculated that one Google search generates 7g ...Wednesday, January 28th, 2009
More and more printers talk about "value added services" and offering fulfillment and distribution services. We continue to look at ways to make prepress, press, and postpress processes more environmentally friendly, but we haven't talked much about the side of the business that gets the product into the customers' hands. ...Monday, January 26th, 2009
What do Hemlock Printers, Rockport Publishers, and Stella Color have in common? These companies have all come up with innovative ways of dealing with something that would have ordinarily gone into the waste bin and been recycled. Take a look at these creative approaches; then send pictures and a description of ...Monday, January 26th, 2009
Heidi Tolliver-Nigro's piece - "Who’s Using 100% Wind Power?" - is a terrific list of 13 printers that have committed to 100% wind power to run their companies. Thanks, Heidi, for compiling the list!Sunday, January 25th, 2009
Ever hear the phrase "slow as molasses in January?" Recently, extremely cold weather in the upper Midwest and along the East Coast caused drivers of buses, trucks, and other vehicles using diesel fuel to deal with thickening fuel; fuel turning to gel. A flurry of attention occurred when it was reported that ...Monday, January 19th, 2009
A little over a year ago, WhatTheyThink published an interview with Dick Kouwenhoven and Kate Scholz, Hemlock Printers, Vancouver BC, highlighting some of their green initiatives. Hemlock has been at the forefront both driving and adopting new ways of doing business with the goal of reducing its impact and the ...Sunday, January 18th, 2009
(This is a long conversation. If you prefer to print it to read, you can get a PDF here.) Printing green and being a green printer are well and good, but to call your company "Green Printer" is taking it to another level entirely. Not only are you clearly defining your ...Thursday, January 15th, 2009
It's not often that one gets to meet someone who has chosen to walk outside the usual path for his company, yet Brad and his partner have been very successful. By buying locally, building products that are meant to be disassembled and reconstructed when parts of them wear out, and hiring ...Wednesday, January 14th, 2009
Thanks to Sabine Lenz at PaperSpecs and author Brian Dougherty, we can learn more about "Green Branding." Below are a few exerpts; you can read the entire article at PaperSpecs. According to Dougherty; "Green branding is a form of design activism. Designers help companies articulate the values that give them purpose, ...Tuesday, January 13th, 2009
A new in-depth study looks at the opinions of designers and marketing professionals regarding sustainable print practices. Sponsored by Monadnock Paper Mills, the survey reached over 300 print designers, packaging designers and brand owners. The topics covered include: The importance of incorporating sustainable practices into projects. Knowledge levels pertaining to sustainable print and ...
