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Archive for March, 2009
Tuesday, March 31st, 2009
I wanted to title this post, "Desperately Seeking Enviromental Innovators" but the "Desperately Seeking..." franchise is long dead. We are looking for companies that think outside the box, entrepreneurial companies like yours, to apply for the WhatTheyThink Environmental Innovation Awards, given in partnership with Unisource and the Unisource Respect Printers ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Lean and Green Operations | No Comments »
Friday, March 27th, 2009
Do you plan to lead, follow or be dragged kicking and screaming into the low carbon publishing era?
That's the question Don Carli, EVP SustainCommWorld, and Senior Research Fellow, Institute for Sustainable Communication, is asking in his article, Ready or Not, Welcome to the Age of Low Carbon Publishing.
There are billions ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Lean and Green Operations | 1 Comment »
Thursday, March 26th, 2009
Lest you commit one of The Six Sins of Greenwashing, take a good look at this list of things you can do and things to avoid. Junxion Strategy, Vancouver BC, a social and environmental marketing strategy firm, has some good advice.
Do this:
Consider from all angles why consumers or clients purchase ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies | No Comments »
Wednesday, March 25th, 2009
Focused on environmental protection, economic benefits, and social responsibility, the Heidelberg HEI Eco Printing Awards honor printers that are using their creativity to achieve sustainable and financial success.
This year, a five-member panel of international judges selected two winners from 52 applicants. Dick Kouwenhoven, Hemlock Printers, Vancouver BC, was presented with ...
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Tuesday, March 24th, 2009
CRO (Corporate Responsibility Officer) magazine targets executives who make corporate responsibility decisions for their organizations in such areas as: compliance, CSR (corporate social responsibility), ethics, governance, risk management, sustainability, workforce issues/diversity, international, communications, and legal.
For 10 years, the publication has examined the largest US public companies to create its 100 ...
Posted in Corporate Sustainability Initiatives | No Comments »
Thursday, March 19th, 2009
In the past, when you started a company whose major product was fabric hung from a frame, you fell into one of two categories: sail maker or tent maker. Since the year was 1896 and not 1796, the man who founded the company destined to be Rainier Industries settled on ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Lean and Green Operations | 2 Comments »
Thursday, March 19th, 2009
The 9th Annual PINC Show, May 1, San Francisco, is full of information and education for designers and printers, from social media to green design and paper selection.
The Sustainability track includes sessions like:
Making a Difference. Designing for Social Responsibility; Moderator: Amy Gustincic (Satellite Design)
Web to Print: Advantages and Benefits to ...
Posted in Corporate Sustainability Initiatives, Events, Green Design, Marketing Strategies | No Comments »
Tuesday, March 17th, 2009
We heard you! We’re extending the WhatTheyThink Environmental Innovation Award deadline!
We’ve gotten quite a few calls this week asking for an extension of Friday’s deadline for the Environmental Innovation Awards. Rather than keep you up all night, typing like a maniac, we’d rather you took your time and did a ...
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Friday, March 13th, 2009
(Sabine Lenz, PaperSpecs, is a regular contributor to WhatTheyThink Going Green. Watch for her insights monthly.)
There it was - right on the cover of the Priority Envelope: "This envelope is Cradle-to-Cradle (C2C) certified." The U.S. Postal Service (USPS) is not necessarily known for its environmental initiatives, so at first, I ...
Posted in Corporate Sustainability Initiatives, Guest Post | 2 Comments »
Thursday, March 12th, 2009
A recent analysis by A.T. Kearney found that companies committed to corporate sustainability practices are achieving above-average performance in the financial markets during this slowdown.
The company advises that, before abandoning sustainability issues in the face of the current financial crisis, businesses should take another look.
In 16 of 18 industries shown ...
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