Where are YOU on the sustainability spectrum?
By Gail Nickel-Kailing on June 22nd, 2009
Are you absent? Ambitious? Where are you on the sustainability spectrum? Better yet, where are your customers?
Appleton Coated has put together a handy guide – The Green Outlook 2009 – to help you move along the sustainability continuum.
And while you’re making your plans and checking your list, open the booklet to the centerfold where you’ll find “5 possible opening lines to use with your client.”
Each one is intended to break the ice and start the conversation with these different angles: competitive, empirical, urgent, opportunistic, and proactive.
Nothing like a “script” of opening and follow-up lines!
