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Archive for July, 2009

Friday Fun – The Green Culture Quiz

Friday, July 31st, 2009

Warning, says Dennis Salazar, President of Salazar Packaging and author/compiler of this quiz. The word and name green - or greene, if you prefer the silent “e” - has been around for some time, one could even say for generations. So to solve this little quiz, you may need help ...

Questions Your Customers and Prospects May Ask You

Thursday, July 30th, 2009

Print buyers, like consumers in general, are looking to be more environmentally conscious when making their purchases. Here are just a few questions you customers may be asking you now. If not, they may soon ask them. Are you prepared?

The Printers’ Ball – Celebrating Print

Wednesday, July 29th, 2009

We've been talking about print versus pixels; now it is time to walk the talk! Founded by Poetry magazine with other independent Chicago literary organizations, the Printers’ Ball is an annual celebration of print culture, featuring thousands of magazines, books, and broadsides available free of charge; live readings and music; letterpress, ...

WhatTheyThink Going Green Reading List Now Easier to Use!

Tuesday, July 28th, 2009

With nearly 30 titles on the Going Green "Recommended Reading" list, we knew it was time! Clearly you need to be able to easily find the books you want to learn more about; so we've done that! With the simple hyper-linked list, you can just click on the title and go ...

Pixels vs Paper: 2010 Census Forms

Tuesday, July 28th, 2009

The 2010 Census forms are in production and bloggers across the country are already questioning whether the forms are "green enough."

Talking Green with Your Retail Customers and Prospects

Monday, July 27th, 2009

"Talking green" with your customers means understanding their businesses and their business needs. Last winter we found two resources to help you talk green with the corporate finance folks and the HR people. Today we've got one to help you dig into the retail segment. While the recent survey and report, ...

What’s Greener – Pixels or Paper?

Friday, July 24th, 2009

Just a couple of weeks ago, we added Pixels vs. Paper: Are pixels greener than paper? to the Going Green Resources page, along with several other white papers from International Paper. IP contends that pixels and paper both have a place in our communications future. By linking paper with the efficiency ...

Bio-Derived Renewable Content Certification for Printing Inks

Thursday, July 23rd, 2009

Listen to the audio segment about use of bio-derived renewable content to replace petroleum products in the manufacture of printing inks. George Fuchs, Manager - Environmental Affairs & Information Systems, and John Daugherty, Technical Manager, from the National Association of Printing Ink Manufacturers (NAPIM), join me to discuss a new ...

10 Ways Twitter Will Permanently Change Business

Wednesday, July 22nd, 2009

Twitter has made the cover of Time magazine! Here at WhatTheyThink we've been talking about social media marketing as a great new communication channel for print and marketing service providers. We didn't stop there either; we've been blogging, tweeting, and posting on Facebook and LinkedIn with the best of them!

Print09 – The Green Print

Tuesday, July 21st, 2009

Debuting at PRINT09, GREENspace is a specialized and multi-faceted "show within a show" dedicated to sustainability and “going green.” GREENspace is a one-stop destination for information, education, products and services.  PRINT09 attendees will find the resources and tools they need to move forward, the products and services they need to ...