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Friday, August 28th, 2009
As an alternative source of energy, wind power is becoming increasingly popular. There are two common ways a printer can use wind power: they can buy wind power directly from their utility company or they can buy "green power credits." Or there is a third way to use wind power - ...Tuesday, August 25th, 2009
(Click here to view the virtual tour of Grays Harbor Paper) The “Greenest Paper Mill in the United States” did not plan to achieve that status. It took Grays Harbor Paper more than 10 years to build a solid basis for its “triple bottom” line: people, paper, planet. In the late ...Thursday, August 20th, 2009
The "Triple Bottom Line" is built on people, profit, and the planet and companies are looking at new and different ways to reach out to their communities. Take a look at a few creative projects that printers have instituted in their communities. Hagadone Printing Company instituted a paper recycling program in ...Monday, August 17th, 2009
Over the last few weeks, we've been talking about print vs. pixels and today a piece arrived that will add to the discussion. I received a copy of Why Print? (a Print Council promotional piece) printed and mailed by Graytor Printing out of Lyndhurst NJ. It's full of interesting tidbits for ...Friday, August 14th, 2009
According to the latest survey by WhatTheyThink’s Economics and Research Center, a full 1/3 of U.S. commercial printers “identify [themselves] in marketing and sales materials and promotions as ... environmentally sensitive business[es].” Let's look at how printers can balance marketing claims with green initiatives and avoid green washing. First, exactly ...Monday, August 10th, 2009
Don't miss your opportunity to get a great resource from PIA. If you're a member it's free; if you're not a member, it's worth signing up for! Here's what the PIA says about the Green Guide for Graphic Communications: From certification to renewable energy, sustainability has become a hot topic in the ...Friday, August 7th, 2009
While Mohawk Fine Papers has been offsetting carbon emissions since 2006, and has offered carbon neutral papers since 2007, not many companies in our industry have taken to carbon offsets. Things were quiet until this past April when Sandy Alexander committed its eSA Solutions group to carbon neutrality. So let's ...Thursday, August 6th, 2009
Océ Business Services, a document processing outsourcing company, has compiled a list of eco-friendly practices that companies can implement across the document lifecycle. Here are a few mail management practices that can reduce the use of paper can have a high impact on reducing costs, improving efficiency and cutting time ...Tuesday, August 4th, 2009
The dog days of summer are here! And if you're not suffering through the coldest/wettest summer on record in your state, it's the hottest/driest one! Seattle is turning into a crisp and I just received a note from a North Carolina resident saying he was chilly and floating away! Not ...Monday, August 3rd, 2009
Direct marketers go green? Now before you laugh up your sleeve, the answer is yes! Direct marketing professionals want to make sure they deliver their messages to the right people at the right time, making the right offer for the right product at the right price. AND be environmentally responsible ...
