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Archive for November, 2009

Verso’s Take on Paper Vs. Digital Communication

Monday, November 30th, 2009

If you aren't on Verso Paper's distribution for their newsletter, VersoView, you might want to sign up. In the meantime, you can take a look at the latest issue, The Sustainability Debate: Paper Versus Digital Communications. Here's what they have to say: There’s a lot of lively discussion these days about ...

Water, water everywhere? Wait…

Sunday, November 29th, 2009

The rest of the country seems to think that because it rains all the time here in Seattle that we have more than enough water. I'll let you in on a little secret - not true. OK, it does seem to rain pretty much every day from November until April, but ...

GE Smart Grid Augmented Reality Site – Fun and Informative

Tuesday, November 24th, 2009

GE has a great new augmented reality site focused on alternative energy - wind and solar. Have a little fun and check it out! Note also on their "Get Plugged In" page that GE is a mega user of social media! Blogs, tweets, friends, links - all there! The only down side is ...

Printers LOVE Trees and Plant Lots of Them!

Sunday, November 22nd, 2009

Printers - and equipment vendors - across North America are helping fund tree-planting in a variety of ways. Here are just a few examples. Spirit Graphics, winner of the 2009 WhatTheyThink Environmental Innovation Award for Thought Leadership, has partnered with American Forests to launch a program called Infinite Green. Spirit Graphics ...

Large Format Webinar: Eco-Friendly & Profitable

Thursday, November 19th, 2009

December 2, 2:00 to 3:00 Eastern time, HP is sponsoring a WhatTheyThink webinar - Eco-Friendly, Profitable Large Format Impressions - discussing the technology and importance of large format latex solutions in an eco-friendly environment. Today's successful commercial printers have realized that to survive, they need to provide a diverse range of ...

Seeking Carbon Footprinting Experts

Wednesday, November 18th, 2009

The ISO Technical Committee overseeing graphic technology standards (ISO TC 130) has put out a call for experts for a new task force investigating carbon footprinting in the printing and publishing industry. Lead by Laurel Brunner, Managing Director at Digital Dots Limited, UK, the committee is investigating the appropriateness and extent ...

Unisource Gets Good Grades on ForestEthics Report Card

Wednesday, November 18th, 2009

Since 2007, ForestEthics has teamed up with Dogwood Alliance to create the Green Grades office supply report card to inform American consumers and large purchasers of office supply products about which companies’ paper practices safeguard the environment and the world’s forests. The 2009 Green Grades Report Card rated Unisource on six ...

Democratizing Publishing with HP’s MagCloud

Tuesday, November 17th, 2009

The publishing industry is undergoing a lot of change; just read a few posts on Print CEO by Bob Sacks (BoSacks) and see how - and how fast! Or you could read any number of Pixels vs (and) Paper pieces that have appeard here on WhatTheyThink Going Green. Today we talk ...

Still Time! America Recycles Day, Sunday, November 15

Friday, November 13th, 2009

America Recycles Day, November 15, is the only nationally recognized day dedicated to encouraging Americans to recycle and to buy recycled products. Celebrating its 12th year, it has grown to include millions of Americans pledging to increase their recycling habits at home and work and to buy products made with ...

What Exactly is a B Corporation?

Thursday, November 12th, 2009

Last month Greenerprinter announced that they had been certified by B Labs as the first commercial printer to become a B Corporation. Well, actually, in the 2009 B Corporation Annual Report, published as a supplement to Sustainable Industries magazine, there are four companies listed under Paper & Printing: Green Solutions Printing, ...