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Green Peeves

By on April 21st, 2011

Dead Tree Edition celebrates Earth Day in its own inimitable style, with five brutally honest green-themed promotions:

It’s fitting that Earth Day falls on Good Friday this year because the mobs of green-themed ads are really crucifying the truth.

Don’t get me wrong: I admire the sustainability efforts of some companies. But they don’t seem to be the ones that are pumping out the Earth Day propaganda.

Some of the ads remind me of the window envelope (from a company you have heard of) that had a recycling logo and the words, “Printed on recyclable paper.” Recyclable paper! What will they think of next?!

There was no note explaining that you should tear off the plastic window before recycling the envelope. Or an explanation of why, if the company was so green, it was using paper that had the bejeesus bleached out of it for an envelope the customer neither wanted nor needed.

What we need is a dose of reality therapy (despite my stoner friend’s warning that “Reality is a crutch for people who can’t handle drugs.”) How about some truly honest environmentally themed ads and corporate communications, like these five?

Actually, I have always been with Salvador Dali when he said “I don’t take drugs. I am drugs.”

Anyway, while we’re vaguely on this topic, what always bemuses me a little is when I check into a hotel and there is that card in the bathroom that reads “Save the planet! Don’t make us have to wash your towels!” or words to that effect. Which is fine; I’m on board with that, unless I’ve been mud-wrestling. But then I go to use the in-room coffee maker and there are something like five layers of disposable plastic packaging to make one (disposable) cup of coffee. So I show them: I filter my own coffee through their towels.

  1. 2 Responses to “Green Peeves”

  2. By Pat Berger on Apr 21, 2011 | Reply

    We need more honest ads and stop being politically correct for every little thing. You are always going to PO some group no matter what you do. If we were honest in all cases everyone would be POED at something all the time. You would no longer have to pussy foot around being afraid to hurt someones feelings because it had already be done.
    Just about every group would have a ban or protest or block on a product or service. By using this information you would be able pinpoint your advertising and reach those who wanted your advertising info. This would result in not wasting resources on trying to sell to groups who don’t want your product or service. I know this is somewhat done today but lets take it to the nth level.
    Thusly we have arrived at the ultimate Green super duper targeted advertising method.

  3. By Pat Berger on Apr 25, 2011 | Reply

    I recently attended the Earth day expo in Cincinnati. Tie-die clothing, lets legalise weed, lets don’t eat meet, I sell green cleaners but my literature smells like it was soaked in a solvent barrel. Organic drinks served in bpa plastic. My whole impression of earth day was completely dismantled and reinforced. Dismantled from the we think green we talk green therefore we are. Reinforced that a lot of it still is hippie and yuppie.