By Richard Romano on May 2nd, 2012
Okay, I confess, I am not the world’s biggest fan of Facebook (but there is also an Enemybook, which is not without its appeal), but here’s an interesting social media campaign. Honest Tea has launched a new Facebook app called The Great Recycle, part of the company’s dream of—by 2020—having every bottle the company produces recycled. Here’s how it apparently works (via Triple Pundit):
- Download The Great Recycle Facebook app.
- Give it access to all your information—always a dodgy concept but not if you, like me, don’t actually put sensitive private information on the Internet.
- The app dredges through your old posts and “recycles” them as new posts with a message to recycle.
Part of the campaign involved your own personal pledge to recycle X number of bottles per week, presumably anyone’s bottles and not just Honest Tea (I confess I never heard of Hones Tea before this, but I do recycle my share of Saranac Brewing Company bottles).
On Monday, the company had a big rollout of this campaign in Times Square. It’s an interesting idea, and I’d be curious to know what the results have been. I did sign up, so it will be curious what the app dredges up from my past posts (probably bad puns and/or gripes about how bad Syracuse is playing in any of a variety of sports)—and if Honest Tea wants to be in any way associated with them!