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SFI Launches Consumer Microsite

By on May 15th, 2013

To help consumers learn more about sustainable forestry, and ideally make better decisions when purchasing items derived from forestry products, the Sustainable Forestry Initiative (SFI) has launched a new microsite designed to explain the raison d’être of sustainable forestry, SFI governance and basic principles, and the meaning of the SFI logo on various products, as well as encouraging consumers to “look for the SFI label” (to coin a phrase).

Speaking of SFI, they have also announced the winners of their 2013 Photo Contest. Check out the winning images here.

The forestry certification groups are taking a more proactive role in if not educating consumers then certainly boosting their visibility. The Forest Stewardship Council (FSC) made hay (as it were) about the use of FSC-certified wood for the basketball court for this year’s NCAA Final Four.

The certification agencies have their detractors, but be it SFI or FSC, it’s a good first step toward ensuring that  the wood used for various products has been harvested sustainably. And the more visible—and, hopefully, transparent—these certifications and agencies become, the stronger and more effective they will be.

  1. 2 Responses to “SFI Launches Consumer Microsite”

  2. By Jim Ace on May 15, 2013 | Reply

    Thank you for the article, Richard. As a consumer, I hate to feel misled by advertising and marketing claims. And I feel that way a lot. There are SO many eco-labels and SO many companies and industries making environmental claims, it’s hard to sort out the good from the bad. Unfortunately, SFI is one of the misleading eco-labels. Forests certified by the Sustainable Forestry Initiative (SFI) are not environmentally responsible. The SFI program is an industry-sponsored, financed, and governed operation that is not independent. The SFI standard is weak, so weak that it results in all sorts of environmental harms. Using SFI to put a “green” stamp on forest destruction is shameful. I encourage your readers to avoid SFI.

  3. By Zakir Hussain on May 19, 2013 | Reply

    SFI program is very attractive but purchasing un-necessary items from tripleclick is not upto the mark.