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Archive for the ‘Greenwashing’ Category

#Paperless 2013, Part the Infinity: Whine and Cheese

Thursday, January 17th, 2013

Via BoSacks in the Twitterverse and on The Facebook Machine, Deborah Corn—who has been on the front line of the #Paperless 2013 contretemps (I suppose everything requires a # in front of it these days*)—addresses concerns that the printing industry is simply whining about the whole thing: Google isn’t attacking anyone ...

Going Green Will *Not* Go Paperless in 2013

Friday, January 11th, 2013

Our friend Mr. Tree (if that is his name) at Dead Tree Edition suggested we call this “Son of #NoPrintDay”... Since Google et al.’s announcement of their “Go Paperless in 2013” campaign (which I noted earlier this week), The Facebook Machine has been abuzz with chatter and consternation, which led me ...

Is Print the True Green Tech?

Wednesday, January 9th, 2013

Over at our Wide-Format News site, Brother Marco mulls the question, is print the true green tech? Worth a look, given the latest salvo in the war against print from Internet companies. Speaking of said war, Google et al., has rightly raised the hackles of Printing Industries of America's Michael Makin, ...

FTC Revised Green Guides Finally Appear

Thursday, October 11th, 2012

It’s been a long five years, but last week, the revised Green Guides were finally published by the Federal Trade Commission. The Green Guides offer a set of guidelines for marketers to follow to ensure that they are being honest, forthcoming, and not deceptive about their claims of sustainability. Surprising ...

Third-Party Environmental Audits On the Rise

Monday, December 5th, 2011

Reuters had a piece a couple of weeks ago about the growing pressure on corporations to hire independent auditors to validate their “green cred” and stave off claims of greenwashing: Green audits - which for medium-sized companies can easily cost more than $100,000 - are helping a growing number of corporations ...

Green Red Alerts

Tuesday, August 16th, 2011

Which would yield a kind of brown alert... Anyway, This Thursday, August 18, Ali Geering-Kline of the Center for Environmental Health and Jennifer Kaplan, author of Greening Your Small Business, will be conducting a discussion “salon” called “The Red Flags of Greenwashing,” in which they will help attendees identify the ...

Green Cigarettes?

Tuesday, August 2nd, 2011

You know the idea of greenwashing has gone a bit too far when a company can, with a straight face, advertise “green cigarettes.” Wha? The company [Santa Fe Natural Tobacco Company] claims that the ‘eco friendly’ moniker does not speak to the health and safety of the Natural Spirit cigarettes, only their ...

Is Zero Waste Really Zero Waste?

Tuesday, July 26th, 2011

Interesting article I came across on how in some ways the idea of “zero waste” is a bit of greenwashing. That is, companies who are adopting a “zero waste” policy see that as synonymous with “zero waste to landfill.” So, rather than sending stuff to the dump, they burn it ...

RIP Green Marketing?

Monday, May 16th, 2011

That is, Rest In Peace, not Raster Image Processor... GreenBiz has a lengthy post about a sad fact we should concede: so-called “green marketing” is dead. No, that’s not quite right. It was never really alive. Consider: With the exception of some energy-saving devices, no green product has captured more than a ...

Green Peeves

Thursday, April 21st, 2011

Dead Tree Edition celebrates Earth Day in its own inimitable style, with five brutally honest green-themed promotions: It’s fitting that Earth Day falls on Good Friday this year because the mobs of green-themed ads are really crucifying the truth. Don’t get me wrong: I admire the sustainability efforts of some companies. But ...