WhatTheyThink    WhatTheyThink.com    Print CEO    Printing Office    Digital Nirvana    PrintPlanet

Archive for the ‘Guest Post’ Category

The Survey Says… John Gagel, Lexmark, Gives Details

Thursday, July 9th, 2009

Lexmark International, manufacturer of home and office inkjet and laser printers and multifunction devices, commissioned a report from Ipsos Public Affairs, to understand how men and women around the world feel when using products like those Lexmark produces. It turns out there's a lot of guilt out there... and concern ...

Four Conferences in One – From Document Creation to Delivery

Tuesday, July 7th, 2009

It's not often that there are multiple events that are so well matched, in the same place, at the same time. Meet up in Chicago, October 5-7, and you'll have access to four conferences: DOCUMENT Strategy Forum PARCEL Forum Mailing Systems Technology Conference BFMA Fall Forms Institute Registration for DOCUMENT, PARCEL, BFMA and Mailing Systems ...

Keep the Green “Floaties” Handy (Guest Post)

Friday, July 3rd, 2009

Contributed by Sabine Lenz (Sabine Lenz, PaperSpecs, is a regular contributor to WhatTheyThink Going Green. Watch for her insights monthly.) It was a dream panel - a paper mill's VP of sustainability, a green printing pioneer, a leading green paper manufacturer and a well-known green designer. From the complexity of carbon footprints ...

Espresso versus Kindle – the Battle for Books

Thursday, May 28th, 2009

The "most significant step in publishing in the last 500 years..." Is it the Kindle or is it the Espresso? On Demand Books is getting a lot of attention these days, even a spot on National Public Radio where the CEO, Dane Neller, said it will "keep paper books way ahead ...

Designers are Storytellers

Wednesday, April 29th, 2009

Contributed by Sabine Lenz (Sabine Lenz, PaperSpecs, is a regular contributor to WhatTheyThink Going Green. Watch for her insights monthly.) It was exactly 3:00 p.m. I remember this very vividly, as I looked at my watch thinking this is the first time all day that someone has actually referred to graphic design. I ...

Cradle to Never-neverland

Friday, March 13th, 2009

(Sabine Lenz, PaperSpecs, is a regular contributor to WhatTheyThink Going Green. Watch for her insights monthly.) There it was - right on the cover of the Priority Envelope: "This envelope is Cradle-to-Cradle (C2C) certified." The U.S. Postal Service (USPS) is not necessarily known for its environmental initiatives, so at first, I ...

Letter to the Industry: “Don’t Print” isn’t “Going Green”

Monday, February 2nd, 2009

An Open Letter to the Industry, from Charlie Corr, ...

Two Google Searches Equal One Cup of Tea… (Guest Post)

Friday, January 30th, 2009

(Sabine Lenz, PaperSpecs, will be a regular contributor to WhatTheyThink Going Green. Watch for her insights monthly.) Two Google searches equal one cup of tea... Well, in the carbon footprint arena that is. As the London Times reported earlier this month, a Harvard University physicist calculated that one Google search generates 7g ...

Green Printing: It’s Not Just About Ink and Paper Anymore (Guest Post)

Tuesday, December 23rd, 2008

Contributed by Anne Stewart (Editor's Note: This week's guest post continues our list offering. Enjoy! GNK) Eco-friendly, sustainable, or "green" printing didn't come into existence over the last year, but in many ways, it did come into its own. Here are just a few things that took place in 2008, which made ...

How Good (and Green) is Good Enough? (Guest Post)

Friday, December 12th, 2008

Contributed by Carolyn Hansen I traveled last week to the Good and Green Conference and came away with a few new (to me) insights. In no particular order: The conference is specifically about marketing -- so you won't hear from the radical wing of the green party there. In fact, one of ...