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Tuesday, March 2nd, 2010
“If mail service fails to improve, 60% of mail will be delivered electronically by the year 2000” (Wall Street Journal, 1987) “Electronic mail … could replace 25% of snail mail by 2000” (TIME Magazine, 1998) “E-mail is disrupting postal services. The volume of personal communication that is done by letter is dropping ...Monday, March 1st, 2010
Last spring we took a close look at ecoEnvelopes, and talked to founder Ann DeLaVergne to learn more about her path to success bringing a new product to market. Seven years and seven patents later, ecoEnvelopes is available as an alternative to a reply envelope. But what about corrugated boxes? Why ...Tuesday, February 16th, 2010
The U. S. Postal Service recycled more than 200,000 tons of paper, plastics, and other waste in 2009. And the organization claims that represents a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil. That's a good thing! The USPS' recycling enthusiasm may have gotten ...Friday, January 22nd, 2010
The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, ...Thursday, January 21st, 2010
The Charlotte chapter of the American Institute of Graphic Arts (AIGA) has launched a series of events called “Eat Your Greens” to help designers and clients take a more environmentally-sustainable approach to business. Printers and marketing service providers can offer events and advice as well. Here are a few examples of ...Monday, January 18th, 2010
Reports of the death of Print may be premature… Adam Kustin, VP of client consultation for Shelton Group Inc., an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices, describes some of the findings of recent research. We recently completed the research phase of a marketing plan for a ...Tuesday, January 5th, 2010
The following post was originally published by Jane Tabachnick on November 25, 2009, as It Takes A Village and is reproduced here with her permission. . Green marketing is no longer solely the responsibility of the marketing department. Successful marketing actually depends on, well, the new marketing team; the members of that ...Wednesday, December 30th, 2009
David Almy asks "Is Simple The New Green?" in his MediaPost blog post. He recommends that green marketers apply the KISS principle using a few "simple" lessons. • Define: Consider the number of different terms used to describe green products: green, natural, organic, eco-friendly, biodegradable, etc. The differences between these terms are ...Wednesday, December 16th, 2009
If you only have room for a few new books this year, here is is short list you should consider for your library. For less than $225, you can buy them all online. Nine of the ten are under $20, most of them under $15. These five "classics" belong on the ...Friday, December 11th, 2009
Cox Enterprises has changed its mind; Valpak is no longer for sale. In August 2008, Cox had announced plans to sell the coupon company. Since the company's streamlining efforts began over a year ago, Valpak has aggressively entered new forms of media, and Cox believes Valpak has a promising future as ...
