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Archive for the ‘Marketing Strategies’ Category

Hashtag Takeover

Monday, January 14th, 2013

“I’m not one to make threats, but there will be a letter about this in the Times tomorrow.” —Groucho Marx, to gangster Alky Briggs in Monkey Business That was 1931. Today, though, rather than pen a letter to a newspaper editor, Groucho would likely have threatened a “hashtag takeover,” perhaps best ...

FTC Revised Green Guides Finally Appear

Thursday, October 11th, 2012

It’s been a long five years, but last week, the revised Green Guides were finally published by the Federal Trade Commission. The Green Guides offer a set of guidelines for marketers to follow to ensure that they are being honest, forthcoming, and not deceptive about their claims of sustainability. Surprising ...

Friday, June 8th, 2012

Today, we welcome new contributor here in the Going Greenosphere, the Green Marketing Coalition. —Richard Being a green business has become more than the niche market. Big businesses like Walmart, Nike, Hewlett-Packard are embracing sustainability, not simply for altruism - they’ve realized that going green can reap significant cost savings, which ...

Strategies for Green Marketing

Monday, January 31st, 2011

Longtime printing industry writer, analyst, and consultant Heidi Tolliver-Nigro has recently published a new report called Greening Print Marketing: A Practical Guide, available though the WhatTheyThink Marketplace. Last week, we spoke to Heidi about the new report. Going Green: To whom is the report targeted? Heidi Tolliver-Nigro: Primarily, it’s for both printers ...

Greening Print Marketing

Monday, January 24th, 2011

My colleague Heidi Tolliver-Nigro has a new, updated report out called Greening Print Marketing: A Practical Guide, which, as its subtitle implies, comprises some valuable and cost-effective tips and strategies that marketers and marketing services providers can use to reduce their environmental footprint and make print marketing even more sustainable. ...

It’s the Data, Stupid

Friday, July 30th, 2010

Guest Post by Sharla Neyland The prepress mantra of “Garbage in, garbage out” perfectly states the importance of good data in any campaign – be it online or in print. We know that with Variable Data Printing there are endless possibilities for personalized communications. But no one ever talks about it when personalization ...

IMHO: Tipping the Scales through Green Leadership

Wednesday, May 26th, 2010

InMyHumbleOpinion is a Commentary. The opinions expressed are soley those of the author and may not be shared by the owners or sponsors of WhatTheyThink.com. At a conference last week, I put forth the apparently heretical proposition that commercial printers might be well served if they educated their customers about making responsible paper choices, ...

PPI to Launch Responsible Direct Mail Initiative

Thursday, May 20th, 2010

Pacific Printing Industries (PPI) has announced plans to launch a self-certification program for printers, catalog publishers and other direct-mail providers seeking to earn recognition for responsible direct mailing practices. Dubbed the Responsible Direct Mail Initiative, the program’s launch date has been set for July 1, 2010. According to Jules Van Sant, ...

Is it “Green Marketing” or is it “Marketing Green”?

Friday, May 14th, 2010

(This article first appeared on the blog of the Green Marketing Coalition. Reprinted with permission.) In the larger scheme of things, marketing is set of activities, functions, and processes for creating and communicating products and services that deliver value for customers, clients, and partners. Unfortunately, for many companies, “green marketing” has ...

Green Talk: Stakeholder Communication-Part 2

Wednesday, May 12th, 2010

In Part 1 of this article, we examined the nature of internal and external stakeholders. In this entry, we’ll discuss the three keys to connecting with these business-critical groups: Regularity, Substance, and Relevance. Regularity It is said that business hates surprises. The same is true of stakeholders. Stakeholder relations benefit from consistency – ...