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Archive for the ‘New Media’ Category

Is No Saturday Delivery and Hybrid Mail the Solution to the USPS’ Problems?

Tuesday, March 2nd, 2010

“If mail service fails to improve, 60% of mail will be delivered electronically by the year 2000” (Wall Street Journal, 1987) “Electronic mail … could replace 25% of snail mail by 2000” (TIME Magazine, 1998) “E-mail is disrupting postal services. The volume of personal communication that is done by letter is dropping ...

Just how green is the Apple iPad?

Wednesday, January 27th, 2010

Obviously you're going to hear more about the new Apple iPad than you probably want over the next few days. (OK, it's cool!) In the  middle of all the hysteria, we need to ask a simple question: How green is the iPad, really? Yes, we're seeing  more people moving to electronic devices ...

Marketing Green to the Wired Generation

Monday, January 18th, 2010

Reports of the death of Print may be premature… Adam Kustin, VP of client consultation for Shelton Group Inc., an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices, describes some of the findings of recent research. We recently completed the research phase of a marketing plan for a ...

Cox Enterprises to Keep Valpak, Deliver by iPhone

Friday, December 11th, 2009

Cox Enterprises has changed its mind; Valpak is no longer for sale. In August 2008, Cox had announced plans to sell the coupon company. Since the company's streamlining efforts began over a year ago, Valpak has aggressively entered new forms of media, and Cox believes Valpak has a promising future as ...