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Tuesday, December 8th, 2009
Grounded as part of a travel cost reduction program at HP, Tara Agen began to search her local territory for new ideas and opportunities. She joined her local Chamber of Commerce and started thinking more and more about what small and medium-sized businesses were doing to be more environmentally responsible. ...
Posted in Green Printing Processes, Uncategorized | 3 Comments »
Wednesday, November 18th, 2009
The ISO Technical Committee overseeing graphic technology standards (ISO TC 130) has put out a call for experts for a new task force investigating carbon footprinting in the printing and publishing industry.
Lead by Laurel Brunner, Managing Director at Digital Dots Limited, UK, the committee is investigating the appropriateness and extent ...
Posted in Green Printing Processes, Lean and Green Operations, Uncategorized | No Comments »
Tuesday, November 17th, 2009
The publishing industry is undergoing a lot of change; just read a few posts on Print CEO by Bob Sacks (BoSacks) and see how - and how fast! Or you could read any number of Pixels vs (and) Paper pieces that have appeard here on WhatTheyThink Going Green.
Today we talk ...
Posted in Marketing Strategies, Miscellany, Uncategorized | No Comments »
Monday, October 26th, 2009
After ForestEthics fired a salvo across SFI's foredeck last month, the Coalition for Fair Forest Certification (no website available) responded with a complaint against the FSC and the US Green Building Council filed with the Federal Trade Commission last week.
Posted in Green Printing Processes, Uncategorized | 4 Comments »
Friday, June 26th, 2009
Patty Calkins, VP of Environment, Health & Safety for Xerox, regularly publishes her thoughts on sustainability and today she addresses the importance of thinking big when thinking green.
Good news on the environmental front: The message IS getting through.
Global warming and climate change are real threats to the future of the ...
Posted in Lean and Green Operations, Marketing Strategies, Uncategorized | 1 Comment »
Wednesday, February 4th, 2009
With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market.
Edited by Wendy Jedlicka (Wiley, 2008), Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive, single source of actionable ...
Posted in Corporate Sustainability Initiatives, Events, Green Design, Green Printing Processes, Marketing Strategies, Miscellany, Organizations Worth Knowing, Uncategorized, Useful Tools and Resources | 2 Comments »
Tuesday, January 13th, 2009
A new in-depth study looks at the opinions of designers and marketing professionals regarding sustainable print practices. Sponsored by Monadnock Paper Mills, the survey reached over 300 print designers, packaging designers and brand owners.
The topics covered include:
The importance of incorporating sustainable practices into projects.
Knowledge levels pertaining to sustainable print and ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Uncategorized, Useful Tools and Resources | No Comments »
Thursday, November 6th, 2008
We've heard it before; print buyers ask for pricing to make their project "eco-friendly" and then say "never mind."
The McKinsey Quarterly, distributed by the global consulting firm, McKinsey & Company, offers some great advice on "helping green products grow." (You may be asked to register - there is no ...
Posted in Uncategorized | No Comments »
Tuesday, November 4th, 2008
Getting into some of the new plastic clamshell packaging is nigh on to impossible! I recently made a purchase that I literally could not open; it finally took a pair of pruning shears to cut through the plastic...
Yes, such packaging prevents pilferage from store shelves, however customers are reacting to ...
Posted in Uncategorized | 1 Comment »
Monday, July 14th, 2008
The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that "green marketing" claims are not misleading.
Posted in Corporate Sustainability Initiatives, Events, Green Printing Processes, Marketing Strategies, Miscellany, Organizations Worth Knowing, Uncategorized, Useful Tools and Resources | 8 Comments »