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Wednesday, December 16th, 2009
If you only have room for a few new books this year, here is is short list you should consider for your library. For less than $225, you can buy them all online. Nine of the ten are under $20, most of them under $15. These five "classics" belong on the ...Friday, December 4th, 2009
We keep hearing that there is/are/will be help for companies who are making changes to be more energy efficient and to reduce waste. Now available on the WhatTheyThink Store is The Green Tax Guide: Your Reference for Green Tax Incentives by The Green Research Council. Green tax incentives at the federal ...Thursday, October 22nd, 2009
In today's audio broadcast, you will hear how Specialty Print Communications (SPC) - print and direct mail specialists - implemented a wide range of initiatives to be became certified through the Green Business Alliance. SPC is now officially a “greenified” company. Dustin LeFebvre, EVP of Strategic Initiatives, tells us how, ...Thursday, October 15th, 2009
Are there too many ways to measure a carbon footprint? The PrintCity Alliance says there are. In fact, there is concern that there is little standardization - and even significant variation - between the methods to calculate environmental effects currently.Monday, October 5th, 2009
Appleton Coated's new publication, Print with Purpose, gives us the messages to deliver to print buyers and designers who are considering "online or off" for their next project. Print and Online: The Perfect Match "There is no question that online communication has changed the way the world interacts, stays informed, and purchases ...Friday, September 4th, 2009
As you move along the "green continuum," it's time to take a look at your next steps. Chain of Custody certification? Check! Upping your PCW content in your paper? Indeed! Using inks containing a high percentage of "Bio-Derived Renewable Content?" Yes! Implementing your Lean manufacturing processes? Done! Now you can take ...Monday, August 17th, 2009
Over the last few weeks, we've been talking about print vs. pixels and today a piece arrived that will add to the discussion. I received a copy of Why Print? (a Print Council promotional piece) printed and mailed by Graytor Printing out of Lyndhurst NJ. It's full of interesting tidbits for ...Friday, August 14th, 2009
According to the latest survey by WhatTheyThink’s Economics and Research Center, a full 1/3 of U.S. commercial printers “identify [themselves] in marketing and sales materials and promotions as ... environmentally sensitive business[es].” Let's look at how printers can balance marketing claims with green initiatives and avoid green washing. First, exactly ...Monday, August 10th, 2009
Don't miss your opportunity to get a great resource from PIA. If you're a member it's free; if you're not a member, it's worth signing up for! Here's what the PIA says about the Green Guide for Graphic Communications: From certification to renewable energy, sustainability has become a hot topic in the ...Tuesday, June 30th, 2009
Get "Down to Earth" with International Paper and pick up your copies of these publications. A definite must read is Pixels vs. Paper since there seems to be some confusion as to which is "best." Actually neither is best, both have their places in modern communication. David Struhs, International Paper's vice ...
