Gail Nickel-Kailing, Managing Editor of Going Green
You’re developing a new business model based on innovation and sustainable products and processes; now it’s time to let the rest of the world know.
Develop your sustainable strategies, position your company correctly, and implement the messaging and communication tactics that will inform your customers and prospects that you are focused on delivering quality over quantity, value over volume.
A business adviser and problem solver, Gail Nickel-Kailing, managing director, Business Strategies Etc., provides strategic marketing and business planning services and manages the execution of marketing communications tactics that will help you:
- Define your sustainability strategies
- Deliver a positive, sustainable image
- Gain credibility, trust and respect
- Measure the results of your green initiatives and actions
Gail has a special interest in the use of technology to design, acquire, produce, and distribute business communication and promotional materials; and she has a clear understanding of technology’s impacts, capabilities, and limitations.
Ms. Nickel-Kailing is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. And as an industry analyst and journalist contributing to publications in the US, Canada, India, and Brazil, she has covered a number of “beats,” particularly printing and mailing, including print on demand, variable data printing, and direct mail.
