By Mike Kind on March 18th, 2010 - Comment
It’s been an interesting week so far – I wrote in an earlier post the impact that sharing Dale Carnegie’s “How to Win Friends and Influence People” had on our sales and production managers; their behavior and positive attitude has now begun to “rub off” on the department managers as well.
We had called a meeting…
By Mike Kind on March 15th, 2010 - Comment
I’ve been a big advocate for many years on the value and principles of leadership and the importance of creating a team environment. I’ve read extensively, attended many educational sessions and even written a book on the subject.
However, the “theoretical” discussion of the topic does not compare to “making it happen” in a real world…
By Mike Kind on March 11th, 2010 - Comment
As we discussed in the last post, every business must have a USP which provides a client with a compelling reason to do business with you as opposed to a competitor.
Let me preface this by stating that this IS NOT an easy process. I am in the midst of experiencing this first hand myself right…
By Mike Kind on March 8th, 2010 - Comment
Every business must have a USP – it provides a compelling reason for customers to buy from you than from your competitors. The stronger your USP, the more successful you will be as an organization. I had planned on writing about this topic while on vacation cruising. Talk about fortuitous; I was seated at an…
By Mike Kind on March 4th, 2010 - 1 Comment
This was a significant topic of debate at our recent symposium as camps are still divided as to whether employing these strategies can in fact prove to be successful within our industry. Thoughts and ideas generated by our group members are included below.
Cross media marketing is the utilization of common marketing messages across a…
By Mike Kind on March 1st, 2010 - Comment
I recall sitting in a printing sales seminar over a decade ago listening to the speaker talk about the need to “differentiate your business from your competitors”. He then asked for feedback from the audience as to what they thought differentiated their companies. A group of hands went up and the responses were –
“It’s our…
By Mike Kind on February 25th, 2010 - 4 Comments
This topic has generated quite a bit of feedback and interesting content. An article by Dr. Joe Webb discusses the fact that defining yourself as a Marketing Services Provider (MSP) does not necessarily give you a competitive advantage.
Companies make an effort to “decommoditize” themselves by applying this label to their businesses and while I respectfully…
By Mike Kind on February 22nd, 2010 - Comment
The current state of affairs of the economy and specifically the banking industry has made acquiring bank financing a tortuous road to navigate. The belief (and rightfully so in many cases) has been that banks are allocating their assets (as well as yours and mine) to other endeavors that they believe will provide a higher…
By Mike Kind on February 18th, 2010 - 1 Comment
We’ve all experienced at one time or another (or maybe even on an ongoing basis) the challenge of getting sales and production to work together. You know the drill…..”Those sales guys are always pushing the envelope making every job a rush…..” and, “Those production people just love that power. You’ve got to beg them to…
By Mike Kind on February 16th, 2010 - 3 Comments
This was another of our symposium roundtable topics. The term “marketing service provider” (MSP) can mean different things to different organizations however there is a common thread for all companies –
Your organization fulfills the role of a marketing communications consultant that provides end to end solutions – from creative and copy writing to final…
