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Archive for the ‘Environment/Sustainability’ Category

PIA’s Michael Makin Takes to the Skies with Pro-Print Message

Wednesday, February 10th, 2010

Ever feel like praising the printing industry literally to the skies, all the way to 30,000 feet? Michael Makin, president and CEO of Printing Industries of America, will be doing just that when this interview plays to airline passengers plugging into business and technology programming produced by Sky Radio, a ...

Kevin Keane on “the Coal-Fired Internet”

Thursday, October 1st, 2009

(The following is taken from an article submitted to A Printing Office by Kevin Keane, president and CEO of IAPHC—Ed.) The best line of Print 09 was uttered in his usual off-handed but acutely insightful manner by Dr. Joe Webb at the first Xerox luncheon on September 11. Dr. Joe said: ...

“How to Write a Press Release…and Get it Printed”

Friday, August 7th, 2009

The online “Green Guide” announced yesterday by Printing Industries of America contains an unexpected gem: a chapter on do-it-yourself public relations for successful story placement with the news media. Chapter 9—“How to Write a Press Release...and Get it Printed”—is a step-by-step guide to crafting news releases and convincing editors to pick ...